British Airways Paralympic Projection

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1. Brief

To mark the arrival of thousands of international athletes Drive projected a series of giant images of GB Paralympics athlete Shelly Woods for client British Airways.

2. Experience

The projections showed Paralympics GB athlete Shelly Woods with the wording ‘Welcome to our manor’ and #HomeAdvantage to encourage the home support and to remind everyone that only one team has the home advantage.

The largest of the images measured 58m x 18m – the equivalent to 24 London Routemaster double decker buses.

3. Outcome

National coverage including BBC ‘pictures of the day’, The Evening Standard, and The Huffington Post.

Project Details

Client: British Airways

Date: September 3, 2012

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