To mark the arrival of thousands of international athletes Drive projected a series of giant images of GB Paralympics athlete Shelly Woods for client British Airways.
The projections showed Paralympics GB athlete Shelly Woods with the wording ‘Welcome to our manor’ and #HomeAdvantage to encourage the home support and to remind everyone that only one team has the home advantage.
The largest of the images measured 58m x 18m – the equivalent to 24 London Routemaster double decker buses.
National coverage including BBC ‘pictures of the day’, The Evening Standard, and The Huffington Post.
Client: British Airways
Date: September 3, 2012